CA Bid Advisory & Management Team

The CA bid advisory & management team has been hand-selected to meet the varying needs of our clients. We all have a strong business development background with experience gained from corporate, public and SME sectors. Our proven track record speaks for itself…

Our team provide strategic guidance and hands-on support to ensure positive results.

Skill type: Business Development, Business Services
Sector experience: Healthcare (Private and Public), Social Care

Lee is a Managing Partner of the Contracts Advance Advisory team. He is a successful senior executive and has a wealth of experience in the Health and Social care industry having been both a CEO and a Director of Business Development for a large blue chip Healthcare provider. This valuable experience greatly assists clients when bidding for new opportunities

Skill type: Sales
Sector experience: Public Sector, Retail, Resourcing, Recruitment, Professional Services

Craig is the founding member and Managing Director of Contracts Advance. With over 18 years of business development experience within the professional and service based arenas, he is uniquely placed to provide incisive guidance on how to develop new business and exploit existing business in a consultative, yet hands-on, manner.

Skill type: Bid and Proposal Management, Bid Evaluation and Quality Improvement, Red Team Reviewing, Bid Team Leadership and Development and Bid Writing
Sector experience: IT, BPO, Outsourcing, Consultancy, Telecoms, Defence, Financial Services, Public and Rail Sectors

Lara is an innovative and engaging bid professional with a proven track record of winning high profile tender responses over the past nine years. She is adept at international tender management with experience in the UK, EMEA, APAC and US markets, which typically occupy value ranges between £10m-1bn.

Linda is our senior bid writer who specialises in the healthcare sector. Linda has written bids and has been an intrinsic part of the project bid management teams generating £multi-million revenues for our clients. Specific areas of Healthcare include primary; community; secondary; urgent, and continuing healthcare.

Linda’s background has been in policy development; service transformation; project management; operational management; and nursing, having worked for the Department of Health, NHS and a range of independent sector and commercial organisations.

Linda was educated at Oxford Brookes and Warwick Universities (MSc; BA Hons (1:1); PGDip; RN) .

Brenda is an experienced Senior Director who has worked in both the public and private sectors, covering Healthcare, Education, IT, Transport, and FMCG in both the UK and EMEA.

Brenda has a proven ability in the translation of complex strategies into both project and operational delivery. Working with multidiscipline bid teams, Brenda has proven ability on the successful delivery of bid projects including the mobilisation phase, continuously seeking improvements in process. She is innovative and has an ability to assimilate new and changing environments, which enable her to quickly understand organisations and their needs.

Brenda has been a Trustee in a not for profit organisation and was educated at Sheffield Hallam University (MBA, PGCert Marketing) and is a Certified Master Lean Belt.

Meirion has over 38 years’ experience of working in the Healthcare setting both within the public and private sectors. As a seasoned Healthcare professional, he has held senior positions in Finance, Operational Management and Business Development and is a qualified accountant. Meirion has extensive experience in both Primary and Secondary care as well as a number of niche market areas e.g. GP Out of Hours Services and Offender Health Management.

Skill type: Bid Management
Sector experience: Commercial

Ian is a committed bid professional with outstanding success defining, implementing and delivering effective bids to meet the exact requirements of a contract, with exceptional commercial clarity. He has a proven ability to deliver large bids to targeted deadlines under extremely pressured business critical circumstances.

Skill type: Business Development, Business Services, Bid Writing
Sector experience: Healthcare (Private and Public), Education

Susan is a strategically focused Manager with a proven record of success in the private, public and third sectors. Her experience includes bid and proposal management (greater than 95% success rate), KPI analysis, strategic marketing, traditional and e-marketing, branding, new product launch, channels to market and strategic partnerships and alliances.

Skill type: Sales & Marketing, Corporate Finance
Sector experience: Healthcare, Life Sciences, Renewable Energy, Clinical Publishing

After a career in the British Army, he became an investment banker, rising to board positions with several financial institutions. Upon leaving investment banking, he managed several start-up businesses through to exit within his sectors of expertise. He has also advised widely on IP/marketing strategies and on business/asset disposals. Antony is an accomplished public speaker, and addresses a wide range of audiences from multinational to development company boards.

Skill type: Business Development, Sales & Marketing, Project Management, Change Management
Sector experience: Healthcare, Third Sector, Private Sector, Public Sector

Russell started his career in the health sector with EMIS (the UK’s leading supplier of GP IT systems). Subsequently he has worked across Acute, Community and Mental Health settings. This experience has given him both a very broad and deep understanding of the UK health system and has also enabled him to build a robust network of contacts. His considerable experience and knowledge of both health and the third sectors leaves him very well placed to help public, private and third sector organisations alike.

Skill type: Business Development, Business Services, Technology Strategy, Technical Services, Business Transformation
Sector experience: Healthcare (Private and Public), Defence Electronics

Marc started his career in the defence electronics sector designing and producing avionic equipment before undertaking an MBA. He then worked as part of a transformational project reorganising services in the health sector before moving into a business development role in the services sector. He subsequently held director positions in business development and technology operations; gaining specific experience in the Education, ICT, Intelligent Mobility and Future Cities markets.

Skill type: Bid Writing, Bid Management, Bid Strategy
Sector experience: Healthcare (Private and Public), Commercial

Jennifer is a specialist in bid writing, management and strategy with over eighteen years’ experience in business development and operations. Trained in both APMP and PRINCE2, Jennifer has a rare ability to both manage an end-to-end project effectively and to write high quality bid responses, sales collateral and project documentation.

Skill type: Strategy Formulation & Execution, Business Development, Team Performance and Client Relations
Sector experience: Public Sector & Bodies Providing A Public Good, including Central Government Departments, Local Authorities, Crown Commercial Service, Defence, Education, Utilities and Housing Associations.

Julian has nine years’ experience as a Business Development Director and experience as a Performance Director and Board member in large multinational companies. He has leadership experience developed in the Armed Forces (Army) in the field, in the MOD Policy Division working to Ministerial level and in corporations leading sales teams and tenders.

Skill type: Business, Bid & Strategy Development
Sector experience: Public & Private Sectors, Healthcare

Robert is a proven business developer having held senior management and board positions in strategic planning, marketing and business development for major industrials as well as within the UK healthcare sector.

Skill type: Business Development, Project Management
Sector experience: Healthcare (Private and Public), Professional Services

Noreen has held a number of senior operational and strategic posts which have involved business development, operational management and mobilisation of services through both interim and substantial positions. In addition, Noreen has undertaken various commissions as a consultation on behalf of both local and national bodies relating to audit and review, transformation of services and commissioning structures in particular using innovation tools and methodology across health and social care in respect of both adult and children sectors. Noreen has not only experience of working on behalf of service providers but has been employed in senior government positions to performance manage and support commissioning partnerships.

Skill type: Business Development
Sector experience: Healthcare (Private and Public)

James has a proven record of commercial success in NHS and Independent sectors; tenders won in excess of £200 million total contract value plus significant savings made in existing contracts. NHS experience includes contracting; procurement; project management; commissioning; service redesign; clinical and stakeholder engagement focusing on GPs. Experience of commissioning and provision; offender and custodial health, Acute, Mental Health, Community and Primary sectors.

Skill type: Business Development, Project Management
Sector experience: Healthcare, Third Sector, Professional Services

Karen has held posts in senior management in both local authority and the third sector, including commissioning positions. Her roles have included operational management, service mobilisation, and business development in both substantive posts and in a consultancy role across adult and children sectors. She has also driven service audit, review and transformation. She was responsible for services identified as a Good Practice Model by the Youth Task Force when developing Family Intervention approaches, and contributed to local authority government guidance; drawing from her grounded experience as both a social worker and a manager.

Skill type: Business Development, Bid Management & Writing and Account Development
Sector experience: Public & Private Sectors, Healthcare

An experienced Business Development Director who on three separate occasions has built substantial business units with profitable revenues of £50 million, £120 million and £57 million per annum. Martin has spent 9 years working in the Healthcare Sector for Care UK helping to grow their Primary Healthcare business and establishing Care UK as the market leader in secure health services.

Skill type: Bid Writing, Project Management, Business Planning, Leadership & Management
Sector experience: Public Sector, Professional Services

Matt has over 20 years of healthcare experience with considerable operational expertise in corporate and clinical services. Having high level commercial acumen in acute and mental health sectors, strong interpersonal skills, from Board to Ward. A hugely motivational senior manager who works well under pressure and when managing multiple workstreams.

Skill type: Bid Management
Sector experience: Recruitment & Professional Services

Trained to APMP standards and holding the foundation, practitioner and professional qualification. Nicola ensures that there are clearly defined evaluation and tender processes in place that are understood and followed by all stakeholders contributing to the bid process, helping to create a client solution based on market and customer intelligence. She analyses the bid statistics looking at the reasons for success’s and losses and put in place procedures to increase win rates. Current client win rates include an increase from 37% to 64% in a 6 month period.

Sam is an Assistant Consultant of the Contracts Advance Advisory team. He has experience in programme management and change implementation for private and public sector organisations. Sam holds an MSc in International Management and a national award for his research and writing. Sam enjoys travelling and spending time at the beach.

The next steps…

If you would like to find out more please call us on 01225 632500 or e-mail

You're in good company