Bid ‘Kick-Off & Strategy’ Session
The Bid Kick-Off & Strategy (BKS) session reaffirms your bid pre-qualification and should clearly detail the way in which you will win the bid opportunity. If the approach is not clear, then proceeding with the opportunity should be re-evaluated.
Agree
- The core bid team
- The project approach; including roles and responsibilities
- Your USPs and Win themes
- The project timelines; draft dates set by the project lead
Understand
| Objective | Understand exactly what the bid specification is asking for and how the bid can be won based on these requirements. |
| Requirements | Understand what evidence is required to reassure the client of the solution being proposed. |
| Outcomes | Understand the key actions, roles, and responsibilities needed to deliver the above objective and requirements. |
Deliver
- Strengths competitors cannot imitate
- Key Win Themes and USPs: Will need to be used throughout responses for consistency
- Additional Key Points to Consider: differentiation, examples and evidence, pre-bid engagement knowledge